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How Gulf Energy Found Long-Term Talent and Loyalty Through Outsourcing

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Founded in 1916, Gulf Energy Information produces leading trade journals and research for the energy industry. Headquartered in Houston with global offices, its portfolio includes nine prestigious brands and three publications over a century old.

Industry:
Media and Telecommunications

https://gulfenergyinfo.com/

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Impact Story Highlights

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The Challenge

Gulf Energy faced a critical challenge: finding consistent, high-quality talent while managing tight media industry margins.

Their previous outsourcing experiences resulted in inconsistent work quality and high turnover rates, undermining their ability to maintain the exceptional standards their century-old publications are known for.

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“When a customer calls us in the middle of the night, we generally have two to four hours to get there and make the repair. If we don’t make it in time, ice cream melts, meat spoils — major expenses occur. We have to make sure somebody answers that call, every single time. Putting that trust in the Philippines, in Booth — that was a big decision.”

— Sean Patrick, CEO, The Arcticom Group

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The Solution

Booth delivered a tailored outsourcing approach, ensuring Gulf Energy found highly specialized talent for niche roles like research-related positions.

Booth's tenured, deeply engaged internal team played a key role in sourcing, onboarding, and retaining top talent. This focus on employee loyalty and engagement led to strong retention rates, nurturing stability, and long-term success. Gulf Energy also benefited from personalized service and direct access to a responsive client support team—attention that larger providers couldn't match.

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“Every time we’ve needed to fill a role, Booth has delivered — a real pipeline of qualified candidates, pre-screened so we’re spending time on the right people. We’re not out searching. We’re selecting. And it’s not just skill set — it’s who’s going to fit the culture and stick around. That’s made our hiring sharper and our teams stronger.”

— Adam Knutz, COO, The Arcticom Group

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By combining operational speed, role diversity, and embedded partnership, Booth helped The Arcticom Group build a Philippines team that answered calls, processed billings, and escalated service requests — not as a vendor, but as part of the company.

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The Results

Gulf Energy successfully built a stable remote research team with members who have become integral to their operations.

The partnership achieved what their previous outsourcing attempts couldn't: team members who have stayed with Gulf Energy for over three years and counting.

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“Now we truly do that 24 hours a day. We can have people in the US billing during the day, people billing here at night — and you’ve increased your productivity in that same amount of time. That’s been something we’re really excited about.”

— Sean Patrick, CEO, The Arcticom Group

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"We've been working with the same team members for three years. We like not having much turnover, and we hope that they keep working for us for decades. The longer they're with us, the more valuable they are for us. And hopefully for them, it's mutual that we have that loyalty that builds up as well as a knowledge base."

Catherine Watkins

Chief Commercial Officer, Gulf Energy

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A People Business, Built for Growth

For The Arcticom Group, offshore expansion was never just about cost or coverage. It was about extending a people-first company into a new market — and proving that quality, culture, and commitment don’t shrink when a team goes global.

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“We’re a people organization. Without our people, we literally have nothing. Since we chose to come to the Philippines, we’ve made sure internally that the employees here are exactly the same as they are across North America — they’re our team. We train them the same way, provide the same opportunities for growth. We’ve really made sure people look at the Philippines team as our team.”

— Sean Patrick, CEO, The Arcticom Group

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