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How Gulf Energy Found Long-Term Talent and Loyalty Through Outsourcing

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Founded in 1916, Gulf Energy Information produces leading trade journals and research for the energy industry. Headquartered in Houston with global offices, its portfolio includes nine prestigious brands and three publications over a century old.

Industry:
Media and Telecommunications

https://gulfenergyinfo.com/

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Impact Story Highlights

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The Challenge

Gulf Energy faced a critical challenge: finding consistent, high-quality talent while managing tight media industry margins.

Their previous outsourcing experiences resulted in inconsistent work quality and high turnover rates, undermining their ability to maintain the exceptional standards their century-old publications are known for.

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The Solution

Booth delivered a tailored outsourcing approach, ensuring Gulf Energy found highly specialized talent for niche roles like research-related positions.

Booth's tenured, deeply engaged internal team played a key role in sourcing, onboarding, and retaining top talent. This focus on employee loyalty and engagement led to strong retention rates, nurturing stability, and long-term success. Gulf Energy also benefited from personalized service and direct access to a responsive client support team—attention that larger providers couldn't match.

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By combining operational speed, role diversity, and embedded partnership, Booth helped The Arcticom Group build a Philippines team that answered calls, processed billings, and escalated service requests — not as a vendor, but as part of the company.

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The Results

Gulf Energy successfully built a stable remote research team with members who have become integral to their operations.

The partnership achieved what their previous outsourcing attempts couldn't: team members who have stayed with Gulf Energy for over three years and counting.

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"We've been working with the same team members for three years. We like not having much turnover, and we hope that they keep working for us for decades. The longer they're with us, the more valuable they are for us. And hopefully for them, it's mutual that we have that loyalty that builds up as well as a knowledge base."

Catherine Watkins

Chief Commercial Officer, Gulf Energy

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A People Business, Built for Growth

For The Arcticom Group, offshore expansion was never just about cost or coverage. It was about extending a people-first company into a new market — and proving that quality, culture, and commitment don’t shrink when a team goes global.

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